Be the change.
Cancel together.
Companies don't listen to single voices. They listen to balance sheets. MassMovement turns individual cancellations into coordinated mass action — the moment a company's bottom line can't ignore.
Active campaigns
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How it works
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1. A campaign is created
Anyone can target a company. We calculate the pledge threshold that would meaningfully impact that company's bottom line — grounded in their actual customer base and the research on collective action that tips outcomes.
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2. People pledge — conditionally
Your pledge is conditional. You only cancel if the threshold hits. No one acts alone. No risk of cancelling for a movement that doesn't materialize.
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3. Threshold hits → everyone cancels the same day
When pledges cross the line, every pledger gets a coordinated-day notification. The synchronized action creates economic pressure and a visible signal companies can't misread.
Your dollars count. Where they go matters.
A coordinated cancellation can target any recurring relationship:
- Streaming services
Netflix, Disney+, Spotify, HBO Max… - Software subscriptions
Adobe, Microsoft 365, Dropbox… - Telecom / wireless
Verizon, AT&T, T-Mobile, Comcast… - Memberships
Amazon Prime, Costco, gyms… - News & media
NYT, WSJ, individual platforms… - Anything recurring
If you're paying for it monthly, it can be a target.
Your voice counts when it moves with others.
Mass action only works if everyone moves together. Pledge, wait for the threshold, then act on the same day. That's the whole mechanic.